Craig English was raised in Oregon, where his sense of adventure fostered his entrepreneurial spirit. He moved to California to initially study cardio stenography, but began field work in electronic telecommunications. He made a living helping people stay connected with others, but wanted to find a way to connect people to themselves. He began working with chemists and licensed cosmetologists to provide self care for the noble man. He started Noble Fur in 2019 with the intent to promote a beard conditioner that was fragrant, yet soothing, for the beard and skin. He recruited his daughter, Hope, in his endeavor to make Noble Fur a household name and released the product in 2020. C&H English was born and will continue to put out products that will cater to a gentlemen's nobility and fur-ility.